Monday, 30 January 2012

Customer Satisfaction fuels expansion as Handelsbanken opens for business in Wigan

Pic with Alan Bowers and Miranda Barker
 A strong local presence due to a nationwide network of 118 branches and a long-term approach to customer relations place Handelsbanken in an enviable position.

Founded in 1871 in Sweden, Handelsbanken specialise in providing highly personalised and competitive banking services to both corporate and individual customers.

Handelsbanken’s branch in Wigan, based at Pemberton Business Park, is now open for business with a motivated team of private and corporate bankers wishing to assist strong local businesses and professionals.

At a difficult time for the global banking sector, Handelsbanken continues to grow and customers are satisfied with their service; a recent survey of British bank customers rated Handelsbanken top for the third year running. Handelsbanken’s financial strength has also been noted with the bank recently rated the second strongest in the world by financial information provider Bloomberg.

I visited the Wigan Branch last Friday to meet with Branch Manager, Alan Bowers and staff, along with Wigan Chamber of Commerce President, Miranda Barker.

Alan Bowers said, “We are delighted to welcome Yvonne and Miranda to our new Wigan branch to meet staff and to learn about our ethos and values."

“We hope to become the bank of choice for the Wigan business and professional community. Our approach to banking is a return to traditional values, seeking to serve the needs of the customer rather than product push and an environment where the relationship is key. Our business model is based on simplicity and high levels of service where the customer always comes first.”

“Whilst we do not have targets or bonuses, our appetite for good quality business is strong and we are keen to develop long-term relationships. One of our key strengths, we believe, is that we employ local people with good market knowledge. All key business decisions are taken on a local level at the branch, which leads to good outcomes, both for the customer and the bank. I believe banking is a people business, run by people, for people and we are committed to providing a truly bespoke solution to both corporate and private customers.”

Handelsbanken’s presence in Wigan is good news for the local economy given their unique approach to banking.Despite the global economic crisis, Handelsbanken has increased its market presence by adopting a financially sound and cautious approach. It chooses to develop personal relationships with customers and its policy of not paying bonuses to staff and chasing targets allows it to have developed a long-term approach to banking that existing customers’ value and which is attractive to potential new customers.

For further information visit the Handelsbanken website.

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