The event celebrated the 35th anniversary of the iconic Dogs Trust slogan; “A Dog is for Life, Not Just for Christmas”. The phrase was coined in 1978 by the charity’s CEO, Clarissa Baldwin OBE, in a bid to highlight the issue of dogs being given as Christmas gifts, and indeed all year round, and later abandoned when the novelty wears off.
I was given the opportunity to take a festive Dogs Trust sleigh ride and meet a large number of furry friends. These pooches, however, were all stuffed toys – the only suitable kind of dog to give as a gift! Attendees also learned more about the charity’s annual campaign, which encourages people to pause and think carefully before taking on a dog, especially during the festive season.
A dog is a lifetime commitment and should never be bought on impulse as if it were a new television or a pair of shoes. This message is particularly poignant during the festive season, when people are buying all sorts of gifts on a whim without necessarily considering the consequences. I would urge anyone thinking of buying a dog or puppy as a Christmas present to ‘paws’ before doing so, and remember that A Dog is for Life, Not Just for Christmas.
Every year since 1978, Dogs Trust has campaigned to highlight the problems surrounding dogs being given as gifts at Christmas and all year round. The charity aims to curb this problem by educating people about responsible dog ownership and about the potential risks of buying pets on an impulse, be it in pet shops, directly through breeders, or online.
Dogs Trust is the UK’s largest dog welfare charity and cares for over 16,000 abandoned and unwanted dogs a year through its nationwide network of 18 rehoming centres.
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